I recently posted an article describing the potential of businesses in Second Life. Here's something for those of you who have decided to pursue one of those opportunities. This article on InfoPirate.org provides those unfamiliar, and even those familiar with the world a checklist to remember as you embark on your endeavor.
Example tasks include:
Purchase your name. Not all worlds offer them, but Second Life is offering custom last names which can serve to identify your team or employee avatars.
Embrace the “Game Babies.” Develop for them and win. Hire them – and listen. There are real generational differences that can both challenge and enlighten your teams. Remember that the true “gaming generation” is just beginning to enter the work force and their interactive and social expectations are high, and are a rich source of innovation for your organization.
The list isn't a long one, so you would do well to take a look.
Secondly this article provides insight into marketing practices in Second Life.
Recommendations are items like the following:
Advertising is a relative cheap way of getting attention. Many people use the classifieds section when looking for something particular, so you DEFINATELY want to be present there.
Advertising starts at L$50 a week, but the more you pay, the higher you will rank. Make sure you figure out what market you are in, and what keywords people would use when looking for what you have to sell. Then do that search yourself.
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