Who's Next To Build A Bulkhead In Second Life?

Automotoportal.com is reporting that Mercedes Benz has established a presence in Second Life. As with so many other commercial newcomers Mercedes will be hosting a concert to kick off their unveiling since... well... cool kids love concerts.

Actually this one sounds kind of interesting with MB suggesting that there will be a virtual test track introduced in time, a showroom, free downloads of Mercedes' 16th mix tape compilation and a virtual Formula 1 racing suit and helmet.

“Digital communication has been established as a permanent component of the Mercedes-Benz marketing activities. With Second Life we are consequently using a new communication platform to further address our existing and potential customers”

Automotoportal.com provides links to more detailed information, so go check them out and enjoy your MB Second Life :)