When You Think Virtual Worlds...

When you think virtual worlds who do you picture spending their time in them? Surprisingly Second Life doesn't map to the photo below.

The average age of users is 32, and the median age of users is 36.
Median age is 36.
43% of users are female, 50% are female "by use."

Make of that what you will.
The rest of the report can be found here.

Embassy In Second Life... Is This Getting Out Of Hand?

CNet's doing interviews in Second Life.
Reuters has a news bureau in Second Life.
Now Sweden has announced that they are planning to establish an Embassy in Second Life.

Why?

The first two resulted in good (though often unpredictable) press for both companies, but does Sweden need this kind of press? It will be interesting to see if they pursue this as well as how they plan to leverage the expense to benefit their citizens in this virtual world.

Davidreport.com provides an interview that provides insight into these questions. You can find that interview here.

From that interview:

Our mission is to increase the knowledge about and interest in Sweden around the world. To do that we need to constantly find new ways to communicate with our target groups and to reach them, where they are most likely to be open to our message. Our aim is to find and inspire a selective group of people which is hard to reach through more traditional channels. Second Life is one of many channels to use and explore.