Taking a step back from the cutting edge virtual worlds and you'll find some folks kickin it tamagotchi style in France. Why the hell anyone with VR skills would spend time on something tamagotchi-esque is beyond me but it's underway.
If you're interested have a look at the tamagotchi plant project. Apparently they're planning to sell people on growning a digital plant on their mobile phones to eventually 'give' to a significant other somewhere. I don't know about your significant other, but my wife will in no way be impressed by a pixel flower.
If by any chance your significant other thinks differently, here's the link.
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