Clearly virtual worlds are no longer a secret. Either that or Reuters accidentally hired someone who has a clue about where things are going with technology these days.
I'm not sure if this is a good thing or bad one. It clearly signifies that something significant is going on. It also signifies that many cool things are likely to end. What happened when the mainstream media began to 'get' what was going on with music on the internet? Lawsuits. What happened when they began to understand how bittorrent could be 'misused?' Lawsuits.
I hope that the extended publicizing of virtual worlds and the fact that they are meaningful not just as simple entertainment but also represent economic opportunity and venues to influence/understand culture doesn't attract the wrong kind of people to the table.
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